When it comes to writing a news story one of the most important parts of the article is the lead. With a wonderful lead to a news story you can pull in thousands of readers and even readers who would not normally read the story. On the reserve side with a bad lead you can push readers away or not attract their attention. Here is a look at what a lead to a news story is and the different types of leads that can be used for a number of news stories.
A lead in a news story involves the first few sentences of the story. A lead can involve anything from catchy phrases, quotes from well known figures in the area or even asking the reader a question. A lead is meant to stand out and grab the reader’s attention so that they are enticed to read the rest of the article.
There are two types of leads a news writer can use. There is a soft lead and a hard lead. A soft lead is something that is fluffy and creative. Soft leads can range from having a quote from a book, movie or celebrity, a catchy phrase or even asking the reader a question. A hard lead is more concrete with what it presents the reader. Hard leads usually present important facts to the reader in one to two sentences. A reader can generally walk away from a hard lead knowing the important parts of the news story after just reading one sentence.
The type of lead that is used when writing a news story depends on the story that is being presented and where the article is going. Usually pieces that are known as interest stories or fluffy pieces use a soft lead, while those that are meant to present cold hard facts will use a hard lead.








